TruEffect
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As display advertising has matured as a key component of an advertiser’s media plan larger budget allocations have been assigned to display. The landscape of publisher inventory and choices in the marketplace has continued to expand. In reaction to these industry trends, top advertisers are moving from a “set it and forget it type” media management model to an actively managed display model. With this change, data has become more and more important for both ongoing media optimization and decisioning, as well as for understanding the role display plays in the overall corporate marketing mix. TruEffect uses a patented technology, delivered in a SaaS model, that enables advertisers to more accurately measure advertising effectiveness, leverage what they know about their customers to target the right ad to the right person, and improve not just performance, but improve the cost of performance.
Source: http://www.crunchbase.com/company/trueffect
Link for More Info
http://www.trueffect.com/about-us/our-company/
Privacy Policy
http://www.trueffect.com/privacy-policy/
