Sharethrough
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Sharethrough is an advertising platform that distributes brand content in native ad placements across the web. Native ads are integrated, non-interruptive and content-driven ad experiences that generate higher brand lift than traditional ad placements. Sharethrough enables its publisher partners to monetize web & mobile properties through native ad placements for sponsored content.
Source: http://www.crunchbase.com/company/sharethrough
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Company Blog
http://www.sharethrough.com/blog/