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Rubicon Project

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Rubicon Project

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Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s Yield Management Optimization platform, REVV for Publishers™, is engineered to accelerate revenue for premium Web publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 45 billion ads each month and reaching 550 million unique Internet users. Ranked number 1 in overall Internet reach by Quantcast, the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale. Yield Management Optimization drives revenue lift ranging from 30-300% for the Rubicon Project’s customers.


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