RightNow Engage
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Optimization and Personalization
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Through closed-loop marketing and integrated analytics, Oracle RightNow Engage enhances the customer experience by leveraging a business toolset that delivers proactive, highly personalized communications, while providing businesses with real-time actionable insights into building loyalty and driving revenue.
- Create proactive, relevant communications based on complete knowledge of the customer and their history
- Capture actionable voice of the customer insights across channels
- Turn actionable insight into timely, informed, and effective business decisions
- Optimize both the quality of the customer experience and the operational efficiency of multi-channel engagement
Source: http://www.oracle.com/us/products/applications/rightnow/engage/overview/index.html
Link for More Info
http://www.oracle.com/us/products/applications/rightnow/engage/overview/index.html