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Optimization and Personalization

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Platform161 is the first independent technology provider for digital media buying that enables online players to easily increase and optimize their ROI in real time across all inventory sources and has fully integrated the main Real Time Bidding platforms.

The company offers a cutting-edge technology solution that enables its clients to holistically optimize their inventory across all sources in real time.

The agnostic technology approach of Platform161 gives advertisers the power to completely control a brand safe environment through detailed reporting and targeting and optimize their ROI.

The technology solution empowers media companies by providing them with ad serving, audience collection & targeting, access to inventory, and a CRM in one place.

Platform 161 is headquartered in Amsterdam, Netherlands.


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