InPowered
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inPowered (formerly NetShelter) is an earned advertising platform that enables brands to amplify what experts are saying about them. The platform discovers positive articles and blog posts authored by credible experts and helps marketers amplify that earned media through paid advertising and social channels. Unlike other forms of paid advertising, inPowered harnesses the trust and credibility of earned media to influence consumer behavior. http://inpwrd.com
Source: http://www.crunchbase.com/company/inpowered
