Google Publisher
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The Google Publisher Tag is used to define available ad slots on your organization's website/network. Placing a tag on a page creates a communication path between the ad server and a user’s browser.
Source: https://support.google.com/dfp_sb/answer/1649768?hl=en
Link for More Info
https://support.google.com/dfp_sb/answer/1649768?hl=en
Privacy Policy
http://www.google.com/policies/privacy/