Cadreon
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Cadreon takes an efficient-market approach to buying and targeting digital advertising, including online display, online video, and now television. By algorithmically valuing and buying ad inventory based on predicted worth in real time, and then aggressively split-testing and optimizing the performance of ads across that inventory, Cadreon attempts to help advertisers exploit inefficiencies in digital media buying and achieve greater ad performance. Good.
Source: http://www.crunchbase.com/company/cadreon
