AdIndex
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AdIndex is a survey-based approach that isolates your campaign impact on key brand and behavioral metrics and provides actionable insights to deliver the “why” behind the numbers. Measure the effects of your digital activities including all online formats, microsites, mobile web and applications, social media, gaming, search and more. And benchmark those results against similar campaigns in our MarketNorms® database, the largest in the industry.
Source: https://www.millwardbrown.com/Solutions/Channel_Optimization/AdIndex.aspx
Link for More Info
https://www.millwardbrown.com/Solutions/Channel_Optimization/AdIndex.aspx
