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Lyris, Inc. is a leading global provider of digital marketing solutions that help companies engage with their customers in more meaningful ways.

Lyris products and services empower marketers to design, automate, and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions, and deliver measurable business value.

Lyris’ high-performance, secure, and flexible digital marketing platforms improve marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time social,mobile, and interaction analytics.

The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions – Lyris ONE, Lyris HQ, and Lyris LM – combined with customer-focused services and support.

Source: http://www.crunchbase.com/company/lyris