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C3 Metrics

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C3 Metrics’ Intellectual Property and SaaS platform solves difficult problems in a changing market.

C3 Metrics’ IP is the first of its kind to detect viewable impressions through cross-domain iFrames while seamlessly connected to the most advanced attribution platform.

Prior to C3’s advances, viewable impressions were undetectable in ads served by cross-domain iFrames (80% of ad inventory), and consequently conversion credit was erroneously given to billions of ads not viewed.

Buyers and sellers turn to C3 Metrics because its award-winning platform and products, architected for real-time attribution, complete the loop and automate the process of correctly reporting which viewed media create awareness, interest, and action.

C3’s technology is certified by Google Display, Yahoo!, AOL, and runs on 27+ DSP’s and networks. Headquartered in New York with offices in California and Boston, C3 Metrics is comprised of leading experts in the field of digital and television measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.

Source: http://www.crunchbase.com/company/c3-metrics