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The Anametrix marketing analytics platform is the first real-time, cloud-based solution to present a holistic view of the effectiveness of paid, owned and earned media (POEM) to improve campaign results, lower acquisition costs and increase customer lifetime value. The platform enables Global 2000 B2C marketers, publishers and agencies to perform ad hoc analyses of consumer search and engagement patterns, demographics, social graphs and campaign activity, and to correlate consumer response against corporate financial data. In addition to presenting real-time, multichannel analytics dashboards and historical reporting, Anametrix delivers predictive analytics for easy forecasting. Founded in 2009, Anametrix is headquartered in San Diego, CA. For more information, please visit our website at http://www.anametrix.com, follow us on Twitter at http://twitter.com/anametrix or visit our blog at http://blog.anametrix.com.

Source: http://www.crunchbase.com/company/anametrix