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Grapeshot is a software company using advanced probability algorithms to optimise the placement of content and advertisements online.

We help publishers like Mail Online, Reuters, Telegraph and Microsoft’s Mi9 to create virtual channels specific to each advertiser’s contextual needs.

Grapeshot also supplies trading desks and agency groups with tools to customise ad targeting before they buy the ad space in real-time on Real-Time-Bidding (RTB) platforms.

Grapeshot Keywords is the most used app on the AppNexus RTB platform. Grapeshot’s keyword-contextual targeting technology is revolutionising how people buy and sell display advertising.

Grapeshot is headquartered in Cambridge UK, close to the University where our technology was first developed. Our commercial office is in Central London, with client services supporting customers from New York to Sydney.

Source: http://www.crunchbase.com/company/grapeshot