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Convertro provides today’s leading brands and agencies with a marketing optimization platform and results engine that tracks and calculates the ROI of every marketing touchpoint across all media, including online, broadcast television, radio, call center, print, direct mail, and more. Using numerous patent-pending technologies and remaining fully compliant with privacy and security regulations, Convertro’s Customer Path Attribution allows advertisers to measure all customer interactions leading to a conversion, even across multiple devices and throughout the entire lifetime of a customer. Simply put, Convertro allows users to move money from inefficient and fraudulent marketing sources to profitable ones, dramatically improving results. Convertro is based in Santa Monica and maintains offices in New York and Israel. For more information, visit www.convertro.com or find us on Twitter @convertro.

Source: http://www.crunchbase.com/company/convertro