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Contextly is a service for Publishers and Bloggers to increase readership by providing related links.

Adding links to previous work and to other sites around the web benefits readers. However adding links is a mind-numbing drudgery of tab switching, searching and cutting-and-pasting – even just to link to your site’s previous stories. Contextly comes with a tool that makes adding links of all stripes simpler and faster than ever.

Contextly has also developed analytics tools that produce reports are readable, designed for publishers and writers.

Whilst in stealth the service has been tested with Wired, BoingBoing, Cult of Mac and others.

Those who self-host WordPress can install the plugin in minutes, simply by searching for “Contextly Related Links” in the Plugins section of WordPress.

Source: http://www.crunchbase.com/company/contextly