Adobe Adlens
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Adobe® AdLens is the first unified ad management system for digital marketing efforts across search, display, and social media. It offers insight, control, and automation for cross-channel campaign management. Unlike rules-based approaches that are inherently inaccurate and labor intensive, AdLens uses mathematical models to weigh risk and return across numerous events and scenarios. The integrated, single view channels combine with integration across the Adobe Marketing Cloud presents data and ad performance analysis immediately, offering insight and understanding into how ad campaigns perform and helping to accurately forecast future impact.
Source: http://www.adobe.com/products/adlens.html
