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ResponseTap are the leaders in voice centric marketing technology, and provide advanced visitor level call tracking to businesses, agencies and affiliates that are looking to optimise the performance of their advertising investments to help generate more sales and leads via the telephone.

With ResponseTap’s phone call analytics solution you will be able to quickly identify which marketing investments are generating the best return on investment (ROI) for your business. It will also tell you which locations your leads and sales are coming from and pinpoint areas which are spending more on your products and services.

Source: http://www.crunchbase.com/company/responsetap