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Skimlinks is a London-based company started in 2006. Their key products are SkimLinks, a simplified affiliate marketing tool for publishers, and SkimWords, a product that turns product references into monetizable shopping links. SkimLinks converts existing links into affiliate marketing links, and SkimWords recognizes unambiguous product references in editorial and user-generated content, and turns these into unobtrusive shopping links that can earn the publisher money.

Skimlinks initially launched with social decision-making tool SkimIt.com, and then the white-labelled version of this service Skim-in-a-box. They developed an innovative business model and technology for monetising user-generated content using affiliate marketing.

In 2008, Skimlinks commercialised this technology and launched it as SkimLinks. It helps blogs, forums, and content sites the ability to earn revenue from affiliate marketing with no technical or admin effort. Skimlinks turns links on content sites into their affiliate marketing link equivalents on-the-fly, so publishers can focus on creating quality content rather than creating and maintaining affiliate links.

Skimlinks is integrated with 31 international affiliate networks,with more than 18,000 merchants in its system.

They also provide a range of tools and implementations for publishers, including SkimKit; an affiliate product search application, their URL Shortener, that monetizes links for Twitter, Facebook or email newsletters, SkimRSS, a technology that monetizes links in your RSS feed, and implementations for Wordpress and vBulletin.

Skimlinks has won numerous awards for their innovative technology; in 2009, Skimlinks won Best New Entrant, Best Use of Technology in Affiliate Marketing and Innovative Affiliate of the Year at the A4U Awards, and was shortlisted in the NMA Awards and The LinkShare Golden Link Awards, while CEO Alicia Navarro was a finalist for Entrepreneur of the Year at the National Business Awards. In 2010, Skimlinks was named a Smarta 100 winner, won the Linkshare Golden Link Awards Technology Genius prize, and were named number 24 in the Startups.co.uk Top 100.

In July 2011, Skimlinks acquired US competitor Atma Links.

Source: http://www.crunchbase.com/company/skimlinks