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Optimal Social

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Optimal Social Logo


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Analytics Social Media

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Optimal Inc. is the leading social media advertising and analytics platform.

Optimal helps brands and advertisers manage social advertising campaigns in real-time with its media acquisition and optimization platform (Optimal), and proprietary audience analytics suite (Audience Matrix, Keyword Explorer, Keyword Expander).

Optimal’s analytics suite generates actionable insights as to who to target, and the Optimal ad platform manages these campaigns automatically and efficiently. Optimal provides both full service and self-service options to accommodate the varying needs of different organizations. As a member of Facebook’s Preferred Marketing Developer (PMD) program, Optimal enhances the overall social media research, buying, and optimization process.

The company is based in San Francisco, with satellite offices in Palo Alto, New York City, and Chicago. For more information, please visit


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