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With the overwhelming amount of Big Data, businesses struggle to transform consumer information into insights and action. Genome from Yahoo! utilizes the most advanced campaign and user analytics to understand consumer needs, anticipate audiences’ future performance, and enable you to develop efficient media buys. Our predictive analytics and lift derivation techniques account for core statistical challenges faced in digital advertising: dimensionality, sparsity, noise, rare events, significance, confidence, causation, cross-channel impact, and more. This is critical to help you build actionable media executions and anticipate, optimize, and measure audience performance. And since we believe that you should be able to apply your insights anywhere, we have designed a portable analytics suite so you can carry your strategy across media plans with any of your partners. From predictive modeling techniques to information design, Genome’s analytics helps you conquer the Big Data landscape.


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