Tag Category

Analytics

Product By

Millward Brown

Tag Description

AdIndex is a survey-based approach that isolates your campaign impact on key brand and behavioral metrics and provides actionable insights to deliver the “why” behind the numbers. Measure the effects of your digital activities including all online formats, microsites, mobile web and applications, social media, gaming, search and more. And benchmark those results against similar campaigns in our MarketNorms® database, the largest in the industry.

Source: https://www.millwardbrown.com/Solutions/Channel_Optimization/AdIndex.aspx

Link for More Info

https://www.millwardbrown.com/Solutions/Channel_Optimization/AdIndex.aspx

Twitter Handle

https://twitter.com/Millward_Brown