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		<id>http://tagopedia.taginspector.com/index.php?action=history&amp;feed=atom&amp;title=Unica</id>
		<title>Unica - Revision history</title>
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		<updated>2026-05-26T10:05:45Z</updated>
		<subtitle>Revision history for this page on the wiki</subtitle>
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	<entry>
		<id>http://tagopedia.taginspector.com/index.php?title=Unica&amp;diff=174&amp;oldid=prev</id>
		<title>Infotrust at 18:51, 24 July 2013</title>
		<link rel="alternate" type="text/html" href="http://tagopedia.taginspector.com/index.php?title=Unica&amp;diff=174&amp;oldid=prev"/>
				<updated>2013-07-24T18:51:39Z</updated>
		
		<summary type="html">&lt;p&gt;&lt;/p&gt;
&lt;table class='diff diff-contentalign-left'&gt;
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			&lt;td colspan='2' style=&quot;background-color: white; color:black; text-align: center;&quot;&gt;← Older revision&lt;/td&gt;
			&lt;td colspan='2' style=&quot;background-color: white; color:black; text-align: center;&quot;&gt;Revision as of 18:51, 24 July 2013&lt;/td&gt;
			&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 7:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 7:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;== Tag Description ==&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;== Tag Description ==&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;−&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;Unica Corporation provides enterprise marketing management software to financial services, insurance, retail, telecommunications, and travel and hospitality industries worldwide. The company’s software consists of seven modules: Campaign, Marketing Operations, Detect, Leads, NetInsight, CustomerInsight, and PredictiveInsight. The company also provides implementation, training, consulting, maintenance, and technical support services.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;Unica Corporation provides enterprise marketing management software to financial services, insurance, retail, telecommunications, and travel and hospitality industries worldwide. The company’s software consists of seven modules: Campaign, Marketing Operations, Detect, Leads, NetInsight, CustomerInsight, and PredictiveInsight&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;. The Campaign module allows marketing organizations to create, test, and execute customer interaction strategies across outbound and inbound touch points. The Marketing Operations module provides marketing operations and resource management capabilities that help marketers define, co-ordinate, monitor, control, and measure marketing program activities. The Detect module monitors high-volumes of transactional data to identify changes in behavior over time that signal a need to interact with a customer for sales or service opportunities. The Leads module enables marketers to manage the qualification, distribution, and maturation of leads between marketing activities and multiple sales channels. The NetInsight module collects, analyzes, and reports on Web site activity. The CustomerInsight module provides analytics for marketing performance management and cross-channel customer analysis through a visually intuitive interface. The PredictiveInsight module enables marketing organizations to automate the creation of predictive models to determine customer response propensities, recognize customers at risk of attrition, identify customer behaviors, analyze customer attributes and preferences, discover cross-selling opportunities, and forecast customer value&lt;/ins&gt;. The company also provides implementation, training, consulting, maintenance, and technical support services. &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;It offers its software through a direct sales force, as well as through alliances with marketing service providers, distributors, and systems integrators. The company was incorporated in 1992 and is headquartered in Waltham, Massachusetts.&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&amp;#160;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot;&gt;&amp;#160;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Source: http://www.crunchbase.com/company/unica&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;== Link for More Info ==&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;== Link for More Info ==&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>Infotrust</name></author>	</entry>

	<entry>
		<id>http://tagopedia.taginspector.com/index.php?title=Unica&amp;diff=112&amp;oldid=prev</id>
		<title>Infotrust at 17:24, 24 July 2013</title>
		<link rel="alternate" type="text/html" href="http://tagopedia.taginspector.com/index.php?title=Unica&amp;diff=112&amp;oldid=prev"/>
				<updated>2013-07-24T17:24:41Z</updated>
		
		<summary type="html">&lt;p&gt;&lt;/p&gt;
&lt;table class='diff diff-contentalign-left'&gt;
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			&lt;td colspan='2' style=&quot;background-color: white; color:black; text-align: center;&quot;&gt;← Older revision&lt;/td&gt;
			&lt;td colspan='2' style=&quot;background-color: white; color:black; text-align: center;&quot;&gt;Revision as of 17:24, 24 July 2013&lt;/td&gt;
			&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;&lt;/tr&gt;
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&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;== Tag Category ==&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;== Tag Category ==&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;[[:Category:Analytics|Analytics]]&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;[[:Category:Analytics|Analytics]]&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>Infotrust</name></author>	</entry>

	<entry>
		<id>http://tagopedia.taginspector.com/index.php?title=Unica&amp;diff=111&amp;oldid=prev</id>
		<title>Infotrust at 17:24, 24 July 2013</title>
		<link rel="alternate" type="text/html" href="http://tagopedia.taginspector.com/index.php?title=Unica&amp;diff=111&amp;oldid=prev"/>
				<updated>2013-07-24T17:24:15Z</updated>
		
		<summary type="html">&lt;p&gt;&lt;/p&gt;
&lt;table class='diff diff-contentalign-left'&gt;
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			&lt;td colspan='2' style=&quot;background-color: white; color:black; text-align: center;&quot;&gt;← Older revision&lt;/td&gt;
			&lt;td colspan='2' style=&quot;background-color: white; color:black; text-align: center;&quot;&gt;Revision as of 17:24, 24 July 2013&lt;/td&gt;
			&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;−&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;[[File:&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;google-analytics&lt;/del&gt;.&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;png&lt;/del&gt;|thumb|&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;Google Analytics &lt;/del&gt;logo]]&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;[[File:&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Unica_logo&lt;/ins&gt;.&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;jpg&lt;/ins&gt;|thumb|&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Unica logo &lt;/ins&gt;logo]]&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;== Tag Category ==&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;== Tag Category ==&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;[[:Category:Analytics|Analytics]]&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;&amp;#160;&lt;/td&gt;&lt;td style=&quot;background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;[[:Category:Analytics|Analytics]]&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>Infotrust</name></author>	</entry>

	<entry>
		<id>http://tagopedia.taginspector.com/index.php?title=Unica&amp;diff=109&amp;oldid=prev</id>
		<title>Infotrust: Created page with &quot;Google Analytics logo == Tag Category == Analytics  == Product By == [http://www.ibm.com IBM]  == Tag Description =...&quot;</title>
		<link rel="alternate" type="text/html" href="http://tagopedia.taginspector.com/index.php?title=Unica&amp;diff=109&amp;oldid=prev"/>
				<updated>2013-07-24T17:20:57Z</updated>
		
		<summary type="html">&lt;p&gt;Created page with &amp;quot;&lt;a href=&quot;/wiki/File:Google-analytics.png&quot; title=&quot;File:Google-analytics.png&quot;&gt;Google Analytics logo&lt;/a&gt; == Tag Category == &lt;a href=&quot;/wiki/Category:Analytics&quot; title=&quot;Category:Analytics&quot;&gt;Analytics&lt;/a&gt;  == Product By == [http://www.ibm.com IBM]  == Tag Description =...&amp;quot;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;New page&lt;/b&gt;&lt;/p&gt;&lt;div&gt;[[File:google-analytics.png|thumb|Google Analytics logo]]&lt;br /&gt;
== Tag Category ==&lt;br /&gt;
[[:Category:Analytics|Analytics]]&lt;br /&gt;
&lt;br /&gt;
== Product By ==&lt;br /&gt;
[http://www.ibm.com IBM]&lt;br /&gt;
&lt;br /&gt;
== Tag Description ==&lt;br /&gt;
Unica Corporation provides enterprise marketing management software to financial services, insurance, retail, telecommunications, and travel and hospitality industries worldwide. The company’s software consists of seven modules: Campaign, Marketing Operations, Detect, Leads, NetInsight, CustomerInsight, and PredictiveInsight. The company also provides implementation, training, consulting, maintenance, and technical support services.&lt;br /&gt;
&lt;br /&gt;
== Link for More Info ==&lt;br /&gt;
http://www-01.ibm.com/software/marketing-solutions/unica/  &lt;br /&gt;
&lt;br /&gt;
== Privacy Policy ==&lt;br /&gt;
http://www.ibm.com/privacy/us/en/&lt;br /&gt;
&lt;br /&gt;
[[Category:Analytics]]&lt;/div&gt;</summary>
		<author><name>Infotrust</name></author>	</entry>

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